The role of channel marketing in the B2B global marketing challenge Research Paper

The role of billet marketing in the B2B global marketing challenge - investigate Paper ExampleThe technological advancement in Europe is believed to be the core reason for capacious outsourcing in crude oil and bollocks up sector of the world. Nevertheless, the outsourcers and channel marketers have more brand value than the pure producers of crude oil. The importance of channel marketers atomic number 18 significantly growing because consumers on the street know the companies that smokestack in oil and gas products locally.The actual producers of oil and gas do not have able resources that are needed to purify, market and distribute products at an international level. The channel marketers therefore, come into the play. But, in the date of reference of the 21st century, the role of channel marketers is not limited to promotion. They have to purify the crude oil and gas in order to make them consumable (Silvestrea & Dalcol, 2009).Additionally, channel marketers rely on compa nies like Lumin-Ultra to acquire technologies that are necessary for purification of crude oil based products (Valentini, Montagut, Neslin, & Frey, 2011). Recently, the company has developed a method of on the spot measurement of microorganisms in crude oil and after measurement, the company assists in devising the intercession that will neutralize the impurities and thus more pure crude products can be obtained in this fashion. The have technology made it easy for producers to find biological agents and get rid of them more effectively and efficiently. The abovementioned procedure helped the operators in minimizing the time needed to purify the products. The Lumin-Ultras major operations are sponsored by channel marketers that are responsible for commercializing the final oil products in the international market.The channel marketers are also set in motion to have more brand reach and recognition in the global consumer market. The actual producers of crude oil do not have necess ary technological and financial power required to reach and sacrifice a brand name in global market