Operant condition Essay -- essays research papers

Several years ago, I was the marketing manager for a new line of perfume, which had to be promoted, introduced to the consumer, and allow for succession in the market. By marketing the product the sales would either be lavishly or low depending on the market responses. One way to meet productively marketing to the right consumers is through the use of operant teach.Operant Conditioning, also known as Instrumental learning is defined as a learning process by which the consequences of an operant response affects the likeliness that the response will occur in the future(Kozak, pg 22). Basically, Operant Conditioning is a stimulus response pattern that when reinforced will determine the individual response to a desired behavior. Our behaviors are altered to be desirable or undesirable through fundings, punishment and extinction. Overall, Operant instruct is a voluntary response that precedes the stimulus and the reinforcement. According to Dr.Komisar Behavioral healer at Long Island Jewish Hospital, says Operant Condition has been applied in many situations, such as teaching, clinical settings, and advertising, which have been proven successful in clinical trails. B.F Skinner and Edward Thorndike have developed two historied stream of research in this area.BF Skinner felt that the term reinforcement was more desirable than the word reward(Darcy, pg 215). Reinforcement is any stimuli that fortify the desired response (Darcy, pg 223). For example, sometim...