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Take Home Midterm- Marketing & cordial Media dodge examination Written by Deena Moskowitz December 13, 2012 Question 1: Zynga/ GagaVille Initiative Social Games (a) Who do you think the holy earthly concern indigenous target consumer would lay down been for their drive hatchway? Explain your reason The ideal primary target consumer for the Zynga/Gagaville case were Farmville/social gamers who whitethorn not flummox heard of gentlewoman Gaga, or realized her creativity or her wacky and openhearted persona. These individuals can get a try out of noblewoman Gagas stunning creativity. One tactile lead at GagaVille and a consumer can easily be intrigued by the originality inherent in lady Gaga and, then be interested in her music. GagaVille is a cool new mental representation to entertain and surprise Farmville players by transporting them into GagaVille, which Zynga and Lady Gaga created as a magical place. At first glance, iodin may as sume that the ideal primary target would be Lady Gaga fans (Fans who Lady Gaga refers to as specific monsters) to get these fans excited for the BTW release. However, it is the social gamers, mostly women, in the obsolete age range of around 13 to 35, who probably fill in piddling about Lady Gagas fashion and music, who were the ideal primary target consumer for the Zynga/GagaVille drift.

The information transmission that one player, who is playing against other people in particular their friends, is a valuable form of promotion for BTW. Exploring new market segments of consumers is exceedingly chief(pre nominal) for a product, and GagaVille gives ! online gamers (possibly new consumers) a fun way to assess Lady Gagas music. The central reason accordingly one would believe that the ideal primary target consumer for this campaign initiative are not Lady Gaga Fans, goes anchor to the point of marketing and the importance of differentiation. These points, especially relevant when wake social marketing, is to constantly be looking to increase a businesss client base by detriment out in a crowded...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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