HTM101 Research Paper Example | Topics and Well Written Essays - 2000 words

HTM101 - Research Paper Example The American accommodation industry regularly acknowledges Marriott Hotels as a leading player because of practicing grand business ethics. In addition to being an event and accommodation company, Marriott Hotels oversees the high-quality visitor loyalty initiative called Marriott Rewards and The Ritz-Carlton Rewards initiatives that collectively exceed 45 million members globally (Kuang, 2012). Before 1957, founder J. Willard Marriott, along with his spouse Alice, ran a simple root beer store in Washington D.C. that gradually grew a drive-in diner called Hot Shoppes in 1927 (Marriott Jr. and Brown, 2013). Between 1957 and 1985, Marriott created Marriott Hotels as a means of venturing into the accommodation and hospitality sector fully. This business move was historical for the company since it marked the bold application of the owner’s interest in worldwide enterprise. Before his demise in 1985, Marriott transformed the American, Mexican, and European hospitality sectors with the foundation of the pioneering and biggest motor hotel (Marriott Jr. and Brown, 2013). The takeover of Marriott Hotels by Marriott’s son, J. W. Junior, saw the inclusion of numerous new brands into the organization’s operations and partnerships as a creative model (Marriott Jr. and Brown, 2013). This model was the first of its kind since it aimed at extending stays for business visitors or guests in all Marriott Hotels. In 1993, J. W. Junior formally founds a new organization, Marriott International Inc. that takes over operational and managerial roles for all Marriott Hotels and its brands (Marriott Jr. and Brown, 2013). By 2014, Marriott International had acquired more than five accommodation companies across the world, including The Ritz-Carlton Hotel Company and Renaissance Hotel Group. During the same period, Marriott International launched historic brands in European, Asian, and African markets like Bulgari Hotels & Resorts in Italy, AC Hotels