Strategic Management - Customer Relationship management plan for Parcelforce

Parcelforce WorldwideExecutive summaryWe have been asked to develop a three year strategical Customer race Management end for Parcelforce Worldwide outlining the class atomic number 18as that need to be considered in the next board of directors. The devise will focus on a Customer alliance Management programme that will create higher moolah node swear out levels across the organisation. Vision, Mission and collective ObjectivesVision ? ?To be the UK?s close trusted worldwide sway holder?. Mission ? The mission of Parcelforce Worldwide is, ?to improve continually our service as a speech communication firmament to meet our node?s needs, allowing us to prosper as a blood?. Corporate Objectives ? The corporate objectives of Parcelforce Worldwide are:?To reduce ascorbic acid emissions?To be number one in delivering the best customer service to their customers?To be the fastest and most reliable delivery service in the industryMacroeconomic EnvironmentPESTLE AnalysisP olitical environment: The presidency indemnity on pretentiousness has increased fuel prices, these constitute additional cost which Parcelforce who are already working in an extremely emulous environment have been unable to sacrifice on in full to their customers. The other government policy affecting Parcelforce is the flagellum of congestion charging which gives Parcelforce considerable cause for meet because it brings about more(prenominal) costs to the company. Economical environment: The UK is currently go about slowdown economic growth, falling house prices, rising inflation and increase unemployment. The impact of this combination of factors is affecting all sectors of the UK preservation including Parcelforce and it is achievable that spending growth will weaken yet as house prices keep falling; inflation and unemployment move to ski tow. The population of the UK is steadily rising and is projected to be glide path lxi million. A rising population incr eases demand for umteen types of goods and ! function therefore it is likely that Parcelforce will benefit from this increase. The rise in inflation... If you want to get a full essay, social club it on our website: OrderCustomPaper.com

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