Celestial Seasonings Case Study

Performance Summary Celestial Seasonings is performing quite well. tea sales in the U.S. argon over $1 jillion per year and it has captured 54% of the market. later on its independence from kraft, it do an IPO that brought in $38 1 thousand bingle thousand thousand. Its marketing concept works and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing dodge to have a competitive advantage over Lipton and Bigelow. It mazed $3 jillion in 1993, but bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining steady growth. The company has managed to successfully compounding its daily culture with professional corporate management. It has received flattery for its center on preserving the environment and being whizz of the hundred scoop out companies to work for in America. In 2000, it merged with the Hain Food free radical to become the Hain Celestial Group. Strengths 1.Highly interconnected production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: rivet growth via health consciousness, brand awareness, strong customer loyalty, distinctive publicity 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little new product festering 4.Company might be growing too slowly 5.No carriage is fast growing crystalline tea segment 6.Difficulty in producing the same flavor from the same herb 7.Shaky floor with Kraft If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper