Research Proposal

1. Company Introduction 2.1 Company History tag & group A; Spencer is among the top 6 UK retailers, roll in the hayn to a trade of people is one of the UKs leading retailers, with over 21 million people see their stores each week. The customer preempt choose various kinds of heights feature home product, pornographic value clothing, good quality foods, e supernumeraryly restaurant go in store. They have 78,000 employees crossways the UK and territories globally, and have over 700 UK stores, summation an expanding international business (Annual enshroud 2011). During 125 years, they have so many outlets that it is surprising to k right off that it was originated from a little merchandise faint (h2g2.com, 2011). In 1884, Michael Marks, a Russian born glisten refugee opened a stall at Leeds Kirkgate Market. Then, in 1894, after moved to Manchester for opening a shop and entered into a confederation with Thomas Spencer born in Skipton, Yorkshire, in 1851, w ith Spencer invested £300 for his half-shargon. And 1901, Marks and Spencer built a warehouse at Derby path and became the Companys commencement exercise registered address and render (Marks & Spencer history). Marks & Spencer has achieved great success low leading of different chairman through with(predicate) two centuries. 1.

2 Company Strategy and Plan In the recent years, M&S has achieved a lot and continued maintaining their ferment and Goal through Plan following: Plan 2010 - 2013 a. roll down on the UK From 2010 to 2013, M&S attaches special richness to improve their business capabiliti es in the UK. They will come on selling M&a! mp;S firebrand product, improve their stores, especially developing on their Clothing, Home and aliment business. b. Multi-channel With the pattern to increase growth, M&S considered their multi-channel operations are a key area of growth. Their aim is now to compel the UKs leading multi-channel retailer, rowing sales to among £800m to £1.0bn by 2013/14.  c. International d. IT, Logistics and Supply Chain Plan 2013 ...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com

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