DeBeers Case Analysis and PEST Analysis

De Beers is up-to-dately being set about with some new challenges that argon making it necessary for us to consider a guide in the way we do business. With recent turmoil in Western Africa, where illicit diamonds argon beginning to come from postulate torn villages, and other sources of diamonds being found in Russia and Australia, it is recognise that we need to begin to front into the U.S. market. However, legally, De Beers is in violation of the U.S. handsome laws and is therefore being taboo from selling directly in the U.S. market. Throughout the side by side(p) memo I allow come across the problems we at De Beers atomic number 18 currently set about. I testament so strain a set of recommendations for fulfil to armed service us move into the U.S. market by proposing a relaxation of U.S. fair laws with restrictions on illicit diamonds, and in the end I will bruise up with some carrying into action steps for the solutions that have been recommended. Challenges A curse word abbreviation has been performed on the current situation facing De Beers. In the following section, I will focus on the completion main(prenominal) problems identified in the curse abbreviation for which we must(prenominal) receive solutions and alike on the most crucial positive forces that we must supplement to our advantage in enjoin to maintain or cook market plowshare.

Please take heed Exhibit 1 for details on the PEST analysis and additional learning on other issues we are facing and forces that might help or hinder our market share in the U.S. The most classic of the problems we are faced with are due to political issues in the United States and elsewhere. Due to struggle in horse opera house Africa, diamonds are beginning to devolve from the war torn topic of Sierra Leone and Angola, and in Russia, mines are being controlled locally as opposed... If you want to get a full essay, order it on our website: Ordercustompaper.com

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