Hostile Essay

inappropriate take all overs are when one company attempts to take over a company that doesnt wished to be taken over, this is usually done by either the acquiring company attempting to buy out stakeholders or check the management, or change, to get the jam approved. This can ca utilisation many an(prenominal) problems for the line, much(prenominal) as contrasting cultures in the business which could lead to an unsuccessful business with multiple goals and the two companies could be heading in opposite directions. in any case by acquiring the business in this way there could be potential problems in the structure of the business, such as when Vodafone in any casek over many companies and couldnt successfully integrate the companies into one solid structure. When Kraft persistent to take over Cadburys by acquiring over 75% of the shares, by which in UK law enables them to delist the shares attain the Stock market. This was widely rejected by employees who wanted to remain un der the name of Cadburys as they felt that they could put down their jobs, this was shown to take this direction in 2011 when they closed the original factory although they had state they werent to do this.They were also found to break many promises that they had make before the deal was finalised, however due to the size and success of twain companies they managed to have continued success after the takeover. barely a antipathetic takeover is unlikely to be successful beca occasion of key get on with members may be worried about their position should the company be acquired, they use many different manners to prevent the takeover. This is certainly one key fence that takeovers are likely to fail one method they use is the embitter pill.This is when the board of directors sell to a greater extent shares should one party gain too many shares, therefore devaluing the shares bought by the company trying to take over the over company. This was the case when Carl Icahn attempted to take over Netflix but the board of directors felt that this wasnt for them and stated that should he buy more(prenominal) than 10% of stock they would float more stock to the market, he currently owns 9. 75%.This would then cause the takeover bid to be much more expensive for the party attempting to do so and would hopefully put them off the idea of trying to gain complete control of the company. Another method used by companies to prevent contradictory takeover is the Golden Parachute, this is when should the chief operating officer lose his job due to takeover, there would have to be a large pay out, sometimes millions of pounds, hopefully to deter a hostile takeover, this was the case in the appointment of Charles C.Tillinghast Jr. to TWA. To conclude I deem that to some extent its true that hostile takeovers are prevented by key stake holders as they have the ability to vote on matters that can prevent the takeover, such as the board members, they can elect members who a re likely to refuse any takeover, although should a lucrative deal be offered they have a large influence on the takeover.However I think that the board of directors can, although not always, have much more influence on the potential hostile takeover, for example through the use of a poison pill it can effectively increase its businesses worth by offering shares at a lower price and increase the cost for the acquiring company.

Accounts Receivable and Joan Miller

Sub Finance division Journal Entries Question circuit card Journal entries into a worksheet ClassOf1 provides expert guidance to College, Graduate, and exalted school students on homework and assignment chores in Math, Sciences, Finance, Marketing, Statistics, Economics, Engineering, and many some other subjects. The followers be the balances in the accounts for Joan Miller advert Agency as of January 31, 2001 Cash Accounts receivable Fees Receivable maneuver Supplies single-valued function Supplies Pre salaried Rent Prepaid insurance Art Equipment Accumulated Depreciation, Art eq. Office Equipment Accumulated Depreciation Office Eq. Accounts Payable unearned Art Fees reinforcement Payable Joan Miller, Capital Totals calculate course credit $1,720 2,800 200 1,ccc 600 400 440 4,200 $70 3,000 50 3,170 600 180 10,590 ______ ______ $14,660 14,660 During the month of February, the agency engaged in the following transactions Feb. 1 receive an surplus investment of cash from Joan Miller, $6,000 www. classof1. com *The Homework solutions from ClassOf1 are intended to stand by the student understand the flack to solving the fuss and not for submitting the uniform in lieu of your schoolman submissions for grades. Sub Finance musical theme Journal Entries Feb. 2 Purchased extra office equipment with cash, $800. Feb. 5 legitimate art equipment transferred to the business from Joan Miller, $1,400. Feb. 6 Purchased additional office supplies with cash, $80 Feb. 7 Purchased additional art supplies on reliance from Taylor Supply association, $500. Feb. 8 Completed the series of advertisements for Marsh Tire Company that began on January 31, and billed Marsh Tire Company for the total function performed, including the accrued revenues that had been recognized in January of $200 (see gifts receivable). The total bill is $800.Feb. 9 Paid the secretary for two weeks wages, $600. Feb. 12 Paid the amount referable to Morgan Equipment for the office equipment purchased brook month $1,500 Feb. 13 Accepted an coming fee in cash for artwork to be done for another agency, $1,800. Feb. 14 Purchased a copier from Morgan Equipment for $2,100 paying $250 in cash and agreeing to pay he rest in equal payments over the next five months. Feb. 15 Performed advertising services and accepted a cash fee, $1,050. Feb. 16 Received payment on account from screen Department Stores for services performed last month, $2,800 Feb. 9 Paid amount due for the telephone bill that was received and recorded at the end of January , $70. 20. Feb. 20 Performed advertising services for Ward Department Stores and agreed to accept payment next month $3,200. Feb. 21 Performed art services for a cash fee, $580 Feb. 22 Received and paid the utility bill for February, $110. Paid the secretary for two weeks wages, $600. www. classof1. com *The Homework solutions from ClassOf1 are intended to help the student understand the approach to solving the problem and not fo r submitting the same in lieu of your academic submissions for grades.Sub Finance Topic Journal Entries Feb. 26 Paid the rent for ring in advance, $400. Feb. 27 Received the telephone bill for February, which is to be paid next month, $80. Feb. 28 Paid out cash to Joan Miller as a sezession for personal living expenses, $1,400. At the end of February, adjustments are made for the following a. b. c. d. e. f. g. h. i. One months prepaid rent has expired. One months prepaid insurance has expired, $40. An inventory of art supplies reveals $720 of supplies are slake on hand on February 28 th.An inventory of office supplies reveals $300 in office supplies have been used in February. Depreciation on the Art equipment for February is mensural to be $90. Depreciation on the Office equipment for February is calculated to be $100. Art services performed for which payment has been received in advance total, $1,400 Advertising services performed that will not be billed until March total $340 . Three days worth of secretarial wages had accrued by the end of February. Required Prepare the general journal entries or enter into a worksheet the transactions completed in February, 2001Solution Joan Miller Advertising Agency Worksheet Trial Balance Transactions 1/31/2001 key of the Account Debit Cash $1,720 Accounts Receivable Fees Receivable Art Supplies Credit 2800 200 1300 February Debit $12,23 0 3400 Trial Balance 2/28/2001 (Unadjusted) Credit Debit $5,810 $8,140 2800 200 Credit $3,400 $0 $1,300 www. classof1. com *The Homework solutions from ClassOf1 are intended to help the student understand the approach to solving the problem and not for submitting the same in lieu of your academic submissions for grades.Sub Finance Topic Journal Entries Office Supplies Prepaid Rent Prepaid Insurance Art Equipment Accumulated Depreciation, Art Eq. Office Equipment Accumulated Depreciation, Office Eq. Accounts Payable Unearned Art Fees Wages Payable 600 400 440 4200 580 400 $70 3000 $7 0 4300 $7,300 50 3170 600 180 Joan Miller, Capital $50 1570 600 180 10590 Joan Miller, Withdrawals Fees Earned Wages Expense Utilities Expense Telephone Expense Total $1,180 $800 $440 $4,200 2430 1800 $4,030 $1,800 $0 $17,99 0 7400 1400 $1,400 5430 $14,66 0 $14,66 1020 110 80 $25,87 0 $25,87 0 $5,430 $1,020 $110 $80 $29,37 0 $29,37 0 ** End of the Solution ** ClassOf1 provides expert guidance to College, Graduate, and High school students on homework and assignment problems in Math, Sciences, Finance, Marketing, Statistics, Economics, Engineering, and many other subjects. www. classof1. com *The Homework solutions from ClassOf1 are intended to help the student understand the approach to solving the problem and not for submitting the same in lieu of your academic submissions for grades.

City of Kelsey Budgeting

Tiera Bristol November 19, 2012 Policing in Kelsey Budget Report Professor Charles McClelland Abstract running(a) as the budget goor for the mayor of the metropolis of Kelsey, we have deep been getting numerous complaints from the citizens well-nigh an increase in crime and too an issue of the popular demanding for more police officers. With the population of the city evolution daily, the increase of crime is continuing to progress as well.The mayor has assured us that this past year is the highest increase in crime in the citys history, that the federal g overnment has reduced the federal pass-through funds for the state and that the budgeting group needs to revamp the budget for the rise shot year. at bottom this document as the Budget officer, we give take a reason look at the present budget to determine the transforms that need to be made in rove to come up with a tooth root that is politic aloney workable.In doing so we will examine numerous things in enlightenm ent which includes looking at how the changes affect the fiscal motorcycle of your budgeting, how the preparation, exe rationalizeion, and military rating of the budgeting cycle would change, our budgeting approach based on the changes and the reasons, differences of the chosen budgeting approach from those not utilized, a see to address the crime issue, and lastly a summary of the cost-benefit abridgment of your plan. Main According to Apollo Group (2007), Kelsey is nestled in the hills of the Northwest Valley.With a population of 625,000 Kelsey offers the amenities of the big city, but still retains its small townsfolk charm (para. 1). In addition to the limited budget, there has been a brisk-fashioned budgetary re organise at the federal level, which has put additional compress on topical anaesthetic police agencies to use the federal currency forward it expires. The state Chiefs of Police Association is lobbying the state for a 15% public safety tax for a temporary 3- year period in order to make up the deficit. The state legislature and local governments are suspect of adding any additional new taxes on citizens.In addition, the states sierra Club organization is putting pressure on state and local government to hire less police officers, build more prisons, and break off the states infrastructure. There are distinguishable types of budgeting that businesses typically use and those include Operating budgets, large(p) Budgets and there are many subtypes that constitute because a budget can also be created for special events, the enlisting and retention of new staff, and to manage the advertising expenses and return on investments for a business (Demand Media, 1999-2012).According to Demand Media (1999-2012), An operating budget outlines the total operating expenses and income for the organization, typically for the period of a fiscal year. Capital budgets evaluate the investments and assets of the business, and a cash in budget shows the pr edicted cash flow in and out of the business over a period of time (para. 2 ). According to the Cost-Benefit abstract (2012), Capital budgeting has at its core the marionette of cost-benefit analysis it merely extgoals the basic form into a multi-period analysis, with consideration of the time protect of money.In this context, a new product, venture, or investment is evaluated on a start-to-finish basis, with care taken to capture all the impacts on the company, both cost and benefits. When these inputs and outputs are quantified by year, they can so be discounted to present value to determine the net present value of the opportunity at the time of the stopping point (Cost-Benefit Analysis, 2012).In taking steps to resolving these issues in the city of Kelsey and attack up with a solution that is politically feasible we will use the cost-benefit analysis which is the process of determining be and benefits for programs, decisions, and projects and making a true yet equal dete rmination for an end result. This process in my opinion is almost like a anticipation for what the end result will look like In political planning and budgeting, the attempt to measure the affable benefits of a proposed project in monetary terms and compare them with its costs (Cost-Benefit Analysis, 2012).When it comes to looking at different Business decisions that would use the cost-benefit analysis, the reasoning could be, but not limited to whether or not to add employees, introduce a new technology, purchase equipment, change vendors, implement new procedures, and remodel or relocate facilities (Cost-Benefit Analysis, 2012). According to the Cost-Benefit Analysis (2012), Cost-benefit analysis is the exercise of evaluating an challenges consequences by weighing the pluses, or benefits, against the minuses, or costs.It is the extreme assessment behind virtually ein truth business decision, due to the sincere fact that business managers do not want to spend money unless the resulting benefits are expected to exceed the costs. As companies increasingly seek to cut costs and improve productivity, cost-benefit analysis has become a valuable tool for evaluating a wide range of business opportunities, such as major(ip) purchases, organizational changes, and expansions (Cost-Benefit Analysis, 2012).In coming up with a plan that demonstrates how the preparation, execution and evaluation of the budgeting cycle would change would look like this, according to the Cost-Benefit Analysis (2012), A formal cost-benefit analysis is a multi-step process which includes a preliminary survey, a feasibility get word, and a final report. At the conclusion of each step, the ships company responsible for performing the analysis can decide whether continuing on to the next step is warranted.The preliminary survey is an initial evaluation that involves crowd information on both the opportunity and the existing situation. The feasibility study involves completing the informat ion gathering as needed and evaluating the data to compute the short- and long-term impact of the opportunity. Finally, the formal cost-benefit analysis report should provide decision makers with all the pertinent information they need to take appropriate action on the opportunity.It should include an executive summary and introduction information about the scope, purpose, and methodology of the study suggestations, along with factual justification and factors concerning implementation (Cost-Benefit Analysis, 2012). When it comes to coming up with ideas to address the issue of crime there are no set strategy that can be deemed perfect. Instead it is a dear(p) idea to proactive, alert and daily trying to come up with new ideas to address this issue.Crime is on the rise and everyday criminals are getting smarter and coming up with new tactics and ways for committing crimes, therefore it is critical for lawfulness enforcement, as a unit to put just as much time and effort, if not more, in coming up with new/ modernistic approaches, tactics, plans and policies to deter crime. Through research I found that Governor Snyders plan to fight crime in the State of Michigan to very interesting. After examining the Governors plan we feel that it would also be a good idea to look at some of the similar things within the city of Kelsey around coming up with a plan to address the current crime issues.According to Michigan Radio spick-and-spansroom (2012), Secure Cities federation (provide local assistance and coordinate teams of local, state and federal law enforcement officers to direct patrols and provide investigative resources), Fire and first responders (forming an advisory council that will recommend ways to provide better emergency services statewide with a long-term, sustainable cost model), Prosecutorial support (investment for prosecutorial support in distressed cities), psychical health chat ups (They can require individuals to comply with treatment, whic h may keep them from committing crimes), dose courts (Drug treatment courts address the revolving-door cycle in which drug and alcohol offenders bear on in and out of the justice system a high-risk, high-need drug court initiative that expands drug court programming), Human trafficking (protects victims and goes after the individuals who profit from this crime), New paths for young people (help teens from urban areas realize that promising opportunities exist), Removing abandoned buildings (Abandoned buildings frequently are havens for illegal activity. orbid individuals with unpaid taxes or who own blighted properties from buy any more property at auction), Truancy (placing more social workers within public schools) (para. 3). Conclusion Throughout this document we have study ways to come up with a solution that is politically feasible in making corrections to the budget. Using the cost-benefit analysis tool is internal and highly beneficial in determining what will stay and what organizations will be dismissed. We have looked at the Governor of Michigan plan and approach to address the crime issues and of those mentioned and described, would be necessary to analysis within the city of Kelsey. Reference Apollo Group. (2007). The City of Kelsey. Retrieved from

Panera Bread Marketing Mix Proposal

signature tune stock-still(p) yoghurt knock choke of Contents Executive Summary For the some epoch(prenominal) 28 years we s dickhead been committed to asserting a panoptic cast of effectual de merely options at the highest quality for a reasonable hurt, however, we squander never takeered a selection of bouncing option sugarinesss and at that placefore bring rootd to sling a natural proceeds, the hint stock-still(p) yoghourt. This point of intersection is a secret mix in in of any-natural ingredients. One of the just about main(prenominal) ingredients is real nonfat milk, which has been manifest by the National yoghurt Association to carry the get laid and alive(p) Cultures. unheeding(prenominal) of the sea tangle, our crispy and tangy yogurt is designed to charge the senses and bl curio absolutely with from from for each whiz one atomic number 53 of our strongly cut harvest-tide assoilpings. It is broken in fat, contains no chol esterol, no preservatives, is fortified with calcium, and is do of the highest ingredients. The agonistic advantage of this harvest-feast is the place the intersection completelyow be sold, at our already established coffee bars. The cafe already draws in clients and at a cartridge clip to complete their re ago, kind of of having to stumble elsewhere for a kempt option desert, they stupefy it already where they be have, which means no extra traveling monetary value, or supplying is required.The dodge pointor is now added which is a truly important in the Ameri toilet life sort desire a shot. Unlike the flying nutrition adversarys, our unsanded confection volition keep us at the top of the betting-casual, bakeho go for-cafe manufacture by continuing to provide for the millions of Ameri laughingstocks who ar spirit to eat hale. temporary hookup competitors ar fight to keep up with todays prominent hygienicnessy-eating move, we remain a valuable as fit out to the ca persona. We depart usage jam forage grocery shop classing techniques in order to target our elect merchandise for the tenderly acquired signature wintery Yogurt .The sign market allow lie down of vernal York and California, twain places which live seen a exploitation trend in the market for cold confection. The population assign consist of souls roughly between 19-35 years of age, some(prenominal) male and female individuals that herald from the upper middle class, are health-oriented, and presently frequent Panera dirty money, but rarely eat confection beca commit of the poor healthy choices truely offered, and is contemporaryly mea indis rankabled at close to 7, 927, 516 individuals. We leave behind habit legal injury skimming for our set strategy.In the previous(prenominal) we discombobulate non admited to cut the scathes of our fare as a way to baffle in nodes. Our fraternity is kn birth to collapse great quality, and you may have to acquit a teentsy extra for it. Since we are an already salubrious-established bakery set up, we have the ability to have the direct preface the market with the expenditure skimming strategy. We detect like this strategy exceed fits our association stunt woman as a whole, and allow fit in with the prices of our some other crossroads. For the communications strategy, our media mix bequeath be fairly standard for a untested harvest being exposed at the national direct.We pull up stakes use mass media exposure. We give use TV, Magazines, Internet, and Outdoors. With TV we ordain have a wide reach, and go out be able to target our demographic specific in ally by dint of with(predicate) certain TV shows and time slots. We have written, shot and edited our own TV eff for the upstart harvest-time. We have utilize our original motto A lollygag of bread in every arm jot dissipated- set Yogurt in every hand, as good as a summert ime theme associated with our quick- fixed yogurt. We impart to a fault use magazines, the Internet with our website, Facebook, Twitter, sales promotions including coupons and essays.We pride ourselves in making our bread, salads, sandwiches, and all sweetnesss sweet-scented daily. The actual ingredients used to make these delicious entrees, however, are provided by our own distribution center. We use a vertical selling blood in which the members act as a unified system in all three stages- manu situationuring, wholesaler, and retailer, and each level has an augment of formalization and control. Our conclusion in introducing the feeling cold Yogurt into the described market is to adjoin our current market plowshare for healthy option sweet and farm top of mind awareness of our instigator.The intention is to have guests name Panera dinero as their number one option when asked ab out(p) their preferences of frozen yogurt. along with the knowledgeability of the col d Yogurt into the reinvigorated York and California chime in places ordain be an initial investment of $685,816, which consists of all the machinery, installation and training costs for all 154 cafes located in the mentioned states. The forecasted return on investment is predicted to be 0. 16, and to break even we would have to obtain sales of 152,765 units at an averaged out price of $4. 9, which takes in account all variations for the different prices for different sizing containers. Based on our established customer list, we expect that 40% of all the people in the states of California and New York bequeath be our customers and that 30% of these customers forget be likely to bribe dessert and one of their store visits finishedout the year, which we have calculated to be roughly 12-20 times for each individual. In the first year of implementation, from April 2010 to December 2010, we expect to have get by about 14,408 units and double sales volume by year end 2011.We ex pect that this project pass oning increase Earnings Before billhook and Interest (EBIT) by nigh $30,593 and increase Net Income by approximately $18, 968. art Mission and Vision Our mission statement is A horse around of bread in every arm and frozen yogurt in each hand. Our commitment is to actively contribute to the community today done donation of our daily extras to the topical anaesthetic community in need, one wank at a time, feeding the community and wasting non a crumb.We non entirely have a commitment to large(p) back to the community but systematically holding the highest standards of quality for every customer regardless of which Panera you dine at. Finally, we alike commit to providing a sound surroundings with integrity present for our callees. Goals and Objectives By entering the frozen dessert market, we go out further increase our distinctive qualities because no other competitor in the eating place industry has a similar frozen yogurt increase. The spot glacial Yogurt leave alone take on the familiar qualities of all other results by use of the signature tune title.This consistence get out instigate consumers that all our Signature crossways are similar in an important chance quality. Also, our union is creating oftentimes prise for the saucyfound increase itself by displaying the ingredients and fare facts to prove to consumers that the dessert is a truly healthy one. Finally, our decision to enter this bare-ass market gives consumers a very much more than accessible yield. Currently, there are only when a a couple of(prenominal) big-name frozen dessert food portion venues that offer a frozen yogurt yield, including TCBY and Baskin Robbins.Our fellowship recognizes the great potential in this growing market, in great thanks to societys healthy eating trends. The frozen yogurt market is being revitalized now that consumers have realized that with healthy eating comes a great need to reward the swe et-tooth cravings, and that is where our Signature crisp Yogurt comes into play. Our partnership is introducing a yield that satisfies cardinal consumer needs a truly healthy, low-fat, low-calorie dessert, and a reinvented, flavorful harvest-timeion that used to have an image of plain and boring.So long as Panera boodle keeps these important attributes of our impudently harvest-feast in mind, we are sure to be a rum success. The finis for our entire company is to proceed a leading national target in the restaurant industry, as fountainhead as a leader in the frozen dessert market. The new market expansion volition initially include New York and California, and eventually all 50 states, including the western states which we do not have a very strong presence in and fucking use popularity of the frozen yogurt as an advantage for entry.The global expansion, to be started approximately a year after the winning frozen yogurt installation in the unite States market is as well a future goal for the company. In addition, we hope to economise strong relationships with our certifications to continue working together in efforts to satisfy changing consumer needs. For different regions, our franchises give lend their customer feedback to our company to inform us of new accomplishable flavors and toppings for the Signature frozen(p) Yogurt that plenty be introduced in those feature regions.Our goal in introducing the Signature Frozen Yogurt into the described market is to increase our current market share for healthy option dessert and create top of mind awareness of our brand. The goal is to have customers name Panera scrawl as their number one option when asked about their preferences of frozen yogurt. We are likewise tone to increase consumption of desserts at our locations, con emplacementring that we acknowledge that the current desserts offered do not accurately fit in the healthy option kin.The frozen yogurt will be low fat and enco mpass fresh fruit among other indulgent toppings that are guaranteed to satisfy every palate. customers destiny healthier dessert options that they evoke trust to be of the highest quality, thus they will have no trouble buy our Signature Frozen Yogurt. Our current customers, peculiarly, will perceive the new reaping as valuable seemly to buy because of the regulars commitment towards providing excellent customer service and a quality regard for any meal served, no bailiwick if it is eaten in the restaurant or taken to go.For new and old customers alike, this merchandise will be accepted well because few other restaurants in our industry offer a healthy dessert option that bum prove its caloric or sugar levels. As to price and value capture, we have been able to build our name and image over the past few decades, all the while having prices set above those of ready food competitors. We have withal been able to continuously increase profits because of the perceive val ue that we offer in making distinctiveness crossways, as well as hand-make and make-to-order meals, the moment a customer walks in to the governing.This value- found pricing strategy has worked in our favor as customers feel they are acquiring a higher(prenominal) quality meal at a meagrely higher cost. In addition, we are withal feeling to increase EBIT invariably through the next three years. The capital investment required will be approximately $686, 916 for the initial cost of the machines to be installed at each of the 86 cafes located in California and the 68 cafes located in New York, their installation cost and training procedures. This will increase cost of goods sold, labor, and other general operating costs by fifteen percent. The project ROI will be 0. 16 SWOT abstractCOMPETITIVE ANALYSIS We compete in the firm-intensive restaurant industry within multiple markets, including fast food, casual dine, specialty dining, and bakery-cafe. We even compete on a time basi s, in other reciprocations, breakfast, lunch, PM chill out, lunch at night, and take-home. Competitors include both national chain restaurants, as well as independent local firms. Our recent, most(prenominal) threatening opposition comes from restaurant fetter that have begun to align their carte du jours with societys increasing trend for healthy eating. slightly of the big-name competitors include McDonalds, Starbucks, subway, and Chipotle Mexican Grille, among others.Even with their transportation changes, however, we have been successful in maintaining and promoting an image of healthy eating on a higher scale of quality. This particular reputation has helped acknowledge our firm as a leader in the restaurant industry. McDonalds is one of our largest competitors in the fast food industry. With almost 32,000 establishments operating globally, McDonalds switch to a new focalization on healthier eating habits has helped its company streng wherefore its dress among health- aware consumers. The chain has introduced menu items that serve as alternatives for their popular, but unhealthy, longstanding crops.For instance, McDonalds offers wraps in place of white bread, grilled chicken instead of fried, and orchard apple tree slices in place of French fries. Wendys and Burger King, as well as many other fast food chains, followed suit after McDonalds menu changes, further increasing our rivalry. We are not too c at a timern about the fast food industrys push towards healthy food, however, because McDonalds has been intensely focused on expansion into global markets. in that respectfore, their aid to the healthy consumer market is nowhere near as intense as it could be.Also, each of these fast food firms are cognize to be hamburger-based, giving us the competitive edge of offering made-to-order, specialty items of a much healthier caliber. We have not been impacted significantly ample by the fast food giants healthy initiatives to feel it required t o react with our own menu or company changes. Within the fast-casual dining market, Chipotle Mexican Grill, a company of over 800 establishments nationwide, has become a one of our direct competitor, as the company offers some healthier eating selections, restless service, and a casual environment.The main distinction between these two restaurants is their very different menu styles. Chipotle offers Mexican style food, including burritos, tacos, and enchiladas. While Chipotle is now recognized for its healthy veggie options from local supplies and fresh grilled chicken salads as a replacement for the high-calorie burritos, we have the lucid advantage of a menu that is appealing to multiple target markets, rather than just the one market for Mexican-style food lovers that Chipotle caters to. thermionic tube, of the Doctors Associates Incorporation, is even so some other restaurant competing in the mix of a healthy, fast food token of market. Subway has had a successful impact o n health-conscious fast food consumers ever since The Subway Guy, also cognise as Subway Jared revealed to society that he lose a couple hundred pounds from simple exercising, and most importantly, from eating Subway subs every day. Subways profits surged after these commercials featuring Jared were released across the country.While Subway has a presence in our health-conscious target market, their primary competition is more likely to be Chipotle Mexican Grille, instead of Panera Bread. This is due to the fact that both restaurant chains have buffet-style ordering, where customers have complete and chalk up control over their meal. Unlike these firms, we at Panera Bread are in favor of offering our customers a choice of unique, specialty menu items that have been pre-tested in multiple variations until the perfect combinations were found. We compliments our customers to enter or establishment and enjoy the meal itself and all of its uniqueness, rather han have to create their o wn. In the specialty cafe market, Starbucks, a company of over 16,000 global establishments, is our best competitor. This firm is renowned for its distinctive features, which are similar to our company. Starbucks has the uniqueness of an intimate, yet casual environment, as well as a vast straddle of specialty coffee products. The main difference is that Starbucks focuses primarily on the crapulence market, whereas Panera Breads focus is on our variety of food products and specialty breads.Starbucks is an important competitor to watch because much like our firm, their customers perceive the handicraft to be of very high quality. Thus, Starbucks has a similar advantage in having the ability to retain a very loyal customer base. They also have an edge on Panera Bread in terms of their large company sizing, for they have more market penetration and therefore a greater influence within the specialty cafe market. Finally, although Starbucks specializes in bon vivant coffee beverage s, they do have a pastry selection that is equal to ours.Our firm believes that in the short-term future, Starbucks will not have a presence as strong as that of Panera Bread in the bakery market. In review of the frozen yogurt market, the number one competitor is actually the first ever national frozen yogurt restaurant chain. TCBY, also known as The Countrys Best Yogurt, has been the major(ip) source for frozen yogurt for many decades, and thus, their brand recognition is unbelievably strong. This firms product has continuously been a favorite frozen dessert alternative for the health-conscious consumer.We believe our competitive advantage lies in the fact that in todays society, consumers of all demographics are looking for everything they inadequacy and need at the reach of their fingertips. TCBY only offers frozen desserts, and while their ripe and specialized dessert options are noticeably unique, the firm simply does not have the vast variety of menu selections that we o ffer. Our company satisfies much more than just the sweet-tooth cravings of our customers, and this makes us even more distinct than TCBY and similar frozen yogurt competitors.The new Signature Frozen Yogurt is a type of healthy frozen dessert that is not found at our most comparable restaurant competitors. The closest comparison from the fast food industry would be McDonalds McFlurry and Wendys Frosty, two ice cream-based products that are not low-fat, low-calorie, nor nutritious. Previously mentioned competitors in the fast-casual restaurant industry, however, have no product like the Signature Frozen Yogurt. Our company also has very few competitors in the frozen yogurt market. TCBY is the leading brand for companies selling only frozen yogurt.Other competition in this market comes from small, localized firms that have entered the market within the past ten years, for example, Yogurbella and Red Kiwi in the Southern Florida region and Pinkberry in New York. Overall, the introduct ion of our Signature Frozen Yogurt is perfectly measure for our firm, as well as societys growing trend of healthy eating. We have countless unique advantages over the competition. Our strong brand name is an immediate competitive edge because it is associated with our high quality products.The reasonably higher prices are reflective of the quality product and overall hump that each consumer receives when he visits a Panera Bread location. This experience can in great part be attributed to the casual, inviting, and relaxing ambience of every establishment. Of course, our bakery expertise, healthy menu options, and artisan breads are a founding penetrate of our companys success. Therefore, our introduction of new products, including the Signature Frozen Yogurt, will have an easier time of gaining market acceptance, as well as our consumers confidence.merchandising Strategy Research The U. S. Market for Ice Cream and Frozen Desserts According to trend data, the sales of low fat or nourishment ice cream are increasing while the sale of fixture is decreasing. This shows that the market for healthy frozen desserts is rapidly growing. In addition, consumers are looking for different flavors and type of frozen desserts that will give them a im stub out factor. Frozen yogurt which was more popular in the 1980s and 90s is making a comeback in more cafe settings that resemble coffee shops.These cafes would offer healthy yogurt as well as premium healthy toppings for the yogurt. They cater to consumers that want the same cash machine and effect as Starbucks The trend for ice cream in the food service industry is that consumers will pay a little more and wait a little longer for the upscale experience and the atmosphere. In the next three years, frozen yogurt is the one frozen dessert that will experience the highest growth in sales in the food service industry. Projected U. S. Foodservice Sales of Frozen Desserts (in millions) Along with the nformation gather up ed from guerilla-string research, we also used primary research techniques including a survey (see appendix), of which the results were as follows Do you like frozen yogurt? drawframe Yes =44 Indifferent =8 No =0 How Often do you go to Panera Bread every three months? drawframe Often (7+ Times) =4 Sometimes (3-6 times) =39 Rarely (0-2 times) =9 Do you think that Panera Breads current desserts are healthy options? (Current dessert menu items include cookies, brownies, pastries, scones, cinnamon rolls, muffins) drawframe Yes =2 Somewhat =16 No =34Would you be more willing to get dessert at Panera if there were healthier options? drawframe Yes =32 Indifferent =22 No =4 Target Market Strategy Panera has found a home in the niche market of suburban regions, where consumers are looking for quick, convenient, and high quality menu options. We have designed our establishments to allow for a relaxing, lounging environment, as well as just the opposite- a fast paltry order line that will have a consumer and his packed to-go meal out the door in just a couple of minutes.We will use mass merchandise techniques in order to target our elect market for the newly created Signature Frozen Yogurt . The initial market will consist of New York and California, two places which have seen a growing trend in the market for frozen dessert. The population will consist of individuals roughly between 19-35 years of age, both male and female individuals that come from the upper middle class, are health-oriented, and in advance long frequent Panera Bread, but rarely eat dessert because of the poor healthy choices presently offered, and is currently metric at approximately 7, 927, 516 individuals.Ranked the number one option in the cafe/bakery market, we have the highest level of customer loyalty among quick/casual restaurants, check to the Wall lane Journal. We have also received several awards for excellence, and have been named the number one fast food chain for popular salad and healthy option facilities. The introduction of the Frozen Yogurt will The Signature Frozen Yogurt will carriageen our current competitive advantage over the cafe industry and add value to ourcurrent menu. The dessert will be freshly made at each location it will not be an industrialized food product, thus ceaselessly guaranteeing its freshness.Customers will be able to customize their choice they will be able to choose the flavor of the yogurt and what toppings theyd like, therefore always allowing them to have their way. Positioning Statement For the health-conscious consumer, Panera Bread present the Signature Frozen Yogurt, an all-natural, low-fat, low-calorie dessert that will remind consumers why our copmany is such a trusted brand and is nationally recognized for our quality products. The nutritious, low-fat, low-calorie treat is yet another specialty product produced by a company who loves their bread, their employees, and their customers.Unlike the fast food competito rs, our new dessert will keep us at the top of the fast-casual, bakery-cafe industry by continuing to provide for the millions of Americans who are looking to eat healthy. While competitors are struggling to keep up with todays prominent healthy-eating trend, we remain a valuable asset to the cause. Marketing Mix harvest-feast The signature frozen yogurt is a gimmick type of product. Since it is a dessert the consumer will not put much time in researching where to acquire the product. There are five product flavors four that are classic flavors and on that is a seasonal flavor and will change every three months.The flavors are as follows macadamia tree Nut, Chai Tea, Dulce de Leche, and Orange Scone. The first seasonal flavored launched will be pineapple pinnacle downflavor. The topping options will be as follows fresh cut fruit bits (strawberry, pineapple, blueberry, blackberry, raspberry, and banana), pecans, walnuts, coffee berry chips, coconut, heath bar crunch, cookie doug h, and drizzles (caramel, chocolate, and peanut butter). The signature frozen brand features ingredients including real nonfat milk, so you get all of the benefits derived from dairy, at a fraction of the caloric intake.This differs from other frozen yogurts in the marketplace, which are created using predominantly water, milk and sugar. At Panera, the proof is in the taste. We reach out to make each cup of yogurt from the highest quality of ingredients. You know you can tell the difference from the very first spoonful. Our frozen yogurt is a secret blend of all-natural ingredients. One of the most important ingredients is real nonfat milk, which has been certified by the National Yogurt Association to carry the Live & Active Cultures seal.Regardless of the flavor, our crisp and tangy yogurt is designed to awaken the senses and blend perfectly with each of our freshly cut fruit toppings. There are only 90 calories in each 8-ounce serving of Signature Frozen Yogurt. It is low in fat , contains no cholesterol, no preservatives, is fortified with calcium, and is made with the highest quality ingredients. Children, adults and the elderly can enjoy this great tasting healthy option dessert The product itself is packaged from the distribution warehouse and brought instantly to each Panera cafe.There is it dispensed into the frozen yogurt machines at each site. When served to the customer, the yogurt can be served in three different size cups, which will include small (8 ounces), medium (10 ounces), and large (12 ounces). This product is considered a brand extension. The Signature frozen yogurt is adding another product category, which is the category of frozen yogurt under the product line of dessert. Essentially it is adding product depth. We currently have several different product categories under this product line including pastries, cookies, brownies, coffee drinks, and smoothies.Currently, we have not encountered any special issues voluminous with this prod uct. Since we are striving to provide a healthier item for our dessert menu in order to reach out to those who are conscious about their health, below is the label containing the nutrition facts for the Signature Frozen Yogurt, which will be readily available in all stores and in our company website in the occasion that the customer wishes to inquire about their intake of calories when consume this item. Nutrition Facts Serving Size 8 oz Est. Percent of Calories fromPlace/ distribution We pride ourselves in making our bread, salads, sandwiches, and all desserts fresh daily. The actual ingredients used to make these delicious entrees, however, are provided by our own distribution center. We use a vertical trade channel in which the members act as a unified system in all three stages- manufacturing, wholesaler, and retailer- and each level has an increase of formalization and control. We use product pooling where there is one main distribution center within driving distance from a store.Each store is normally re-stocked twice a week and is delivered the ingredients from our in private owned trucks. Inventory can be delivered on an as ask business if demand is higher than expected. Once the product arrives in the store then the frozen yogurt will be placed in the dispensing machine and ready to be served to the customer. Price We will use price skimming for our pricing strategy. In the past we have not needed to cut the prices of our food as a way to bring in customers. Our company is known to have great quality, and you may have to pay a little extra for it.Since we are an already well-established bakery chain, we have the ability to have the product enter the market with the price skimming strategy. We feel like this strategy best fits our company image as a whole, and will fit in with the prices of our other products. The pricing is as follows, small for $3. 99, medium for $4. 50, large for $4. 99. Each topping is an additional $. 99 cents. Both internal and external factors have been considered when setting the prices. First, we have chosen selective distribution when it comes to the place.We are a well-distributed chain, but not massively distributed across the country and not distributed at all outside the United States. Also, a survey was performed in a randomized sample of 50 individuals who were asked what their maximum willingness to pay would be for the Signature Frozen Yogurt. About 40% of the individuals surveyed said they would be willing to pay at most $5 for a 10 ounce serving of frozen yogurt, thus we priced the product jibely. We also considered internal factors such as relative dessert prices currently sold at our locations.Some prices for comparison are as follows chocolate chip cookie $1. 99, orange scone $2. 99, and chocolate brownie$3. 50. In order for the product launch successfully the product must be priced according to the other products offered by Panera. The prices for the products are on the more expensiv e side but not overly expensive. The higher price of the good is a way to hold up the reputation we have built that we do not sacrifice quality for price. An external factor that has been considered is our current competition.The introduction of frozen yogurt will drive the company to compete with local frozen yogurt vendors, TCBY, and developing yogurt chains such as Yogurbella and Chicberry. Although our product is priced slightly higher than TCBY and about the same as Yogurbella and Chicberry, we treasured this product to be competitively priced but at the same time hold a standard of higher quality, therefore a little higher priced than TCBY. The frozen yogurt industry itself instigates monopolistic competition. There are several competitors and therefore competition is very tough.The key to survival in this market is differentiation. The product itself may not be that different than other local current local vendors beside certain flavors offered or the quality of the taste, b ut the key to successfully positioning the product in the chosen market is the place. The yogurt will be sold at a cafe that already draws customers in for lunch or dinner, and now to complete their meal, instead of having to travel elsewhere for a healthy option dessert, they have it already where they are eating, which means no extra traveling costs, or planning is required.The convenience factor is now added, which is a huge factor in the American lifestyle today. This will add the competitive advantage to purchasing frozen yogurt at one of our locations, and not elsewhere. The competitors, in result may respond by dropping their prices in hopes that lower prices will make up for the inconvenience factor of having to travel to get your dessert after dinner. Although the competition may be able to lower their price and still make a profit, this may not be enough to sway the competition. Promotion and conferences AdvertisingThe publicize objectives of this new product are to inf orm consumers about the new frozen yogurt product line that we are beginning to sell. We will emphasize that this is a new product being offered at our locations. We will also emphasize the unique and fresh aspects of ourSignature Frozen Yogurt. Some aspects that make this product unique and fresh are the healthy nature of the product, the high quality materials used to produce it, and the relatively expensive price. The subject execution of the advertising will be a lifestyle choice we want to introduce the idea of get a healthy good tasting dessert at Panera Bread.Our media mix will be fairly standard for a new product being introduced at the national level. We will use mass media exposure. We will use TV, Magazines, Internet, and Outdoors. We will also place a picture of the Signature Frozen Yogurt in all company owned deliverance trucks since all food is delivered via them and it can reach a wide interview while driving. With TV we will have a wide reach, and will be able tot arget our demographic specifically through certain TV shows and time slots. We have written, shot and edited our own TV spot for the new product.We have used our original motto A loaf of bread in every armSignature Frozen Yogurt in every hand, as well as a summertime theme associated with our frozen yogurt. With the magazines,we can hone in our core to specific demographics that will be interested in our product. The subscribers will also most likely pass along our message to others, and we consider word of mouth to be a powerful, free, advertising tool that can for certain be used to our advantage. We will use our logo to create brand recognition among consumers, and we will use our slogan to create interest.The main message encoded to the consumer will emphasize how this product has a healthy advantage in comparison to other frozen yogurts, and it will emphasize the variety that our product has. With the Internet we can have a wide reachwe can link to detailed content, we can h one into our demographic and we can have interactive features. Through the internet will also use our slogan and logo to foster brand recognition and toemphasize the healthy advantage and the variety of the product. It will have similar encoding and message as our magazine ads.We will advertise our website through print ads and TV, but will also have links to our website from other company websites that appeal to our target audiences. Some types of sites we would like to buy ad space from are health websites, physical fitness websites, food and entertainment websites, and search engines. We already have a actually well established and well formatted website. It is easy to use and readily accessible, consequence we would simply add to its current featuresto include discipline about Signature Frozen Yogurt.This information would include all sales promotion information as well as details about the product and where it can be found. Outdoors advertising is cheapwe can gain ring exp osure, and we can direct customers to a local store off of the road. The style of this advertising will be more along the lines of flashy and fancy, we want to emphasize the status and the quality of our company. Our timing will in merged a flighting strategy we want to initially attack our consumers with our message aggressively and consistently to build a base of consumers that know and understand our message and our new product.This will serve the purpose of informing the customer of our product. Once we feel that our product has become commonplace for our consumer we will convert to a less aggressive strategy, slowing down our advertising. We will increase our advertising once again once we have a new twist on the product or a new feature, such as a new season flavor, that needs to be expressed and told to the consumers. Public dealing Public Relations tools that will be used will be annual reports, electronic media, and media relations.Annual reports will be used to give fina ncial performance information to investors and others about what is going on in the organization. This can provide us with projections for the new product, as well as give us results and an opportunity for analysis in accordance with Signature Frozen Yogurt. Media relations will be used to create intelligence service coverage and public awareness of the new product for our company this will be done by news releases and event sponsorships.In addition, electronic Media will be used to inform, interact and generate a seethe about our new product this will be done through web sites and email campaigns. Press Release Panera Bread Launches New reasoning(a) Option Signature Frozen Yogurt in Select Markets cutting YORK April 18, 2010Panera Bread? officially announced the launch of a new product into select cafes in the beginning of May. The product will put a new spin on dessert options offered in their bakery. In the past, Panera? has been known to have indulgent pastries, brownies, an d cookies high in calories, sugar, and fat.However, they have also been known to have several healthy options for lunch or dinner, including a wide selection of salads, sandwiches, and soups. So, why arent their healthy dessert options as well? This question was raised when the development of the signature frozen yogurt was originally brought up in corporate back in September of 2009. We wanted to innovate our selection of dessert. We pride our company on being one of high quality and healthy options, but we werent quest through with that in our dessert section of our menu, comments Ronald Shaich,CEO.With the implementation of this new product into the product line we hope to keep our very health conscious customers around for dessert and not travel elsewhere to satisfy their sweet tooth, says Ronald Shaich. The frozen yogurt is a secret blend of all-natural ingredients. belike one of the most important ingredients is real nonfat milk, which has been certified by the National Yog urt Association to carry the Live & Active Cultures seal. Regardless the flavor, our crisp and tangy yogurt is designed to awaken the senses and blend perfectly with each of our freshly cut fruit toppings.There are only 100 calories in each 5-ounce serving of Signature Frozen Yogurt. It is low in fat, no cholesterol, low in calories, no preservatives, fortified with calcium, and made with the highest quality ingredients. Panera? plans to launch the product first regionally in the New York and California corporate stores. We picked these locations first to test the success of this product because research shows that frozen yogurt is on a rise in these areas especially in cafe like settings, explains Domenic Colasacc, Lead Independent Director.If the product reaches their goal of sales then it will be released nationwide in the corporate stores and eventually offered to the franchises. Press Contacts Deidre Novotny emailprotected com (727) 692-2194 Sales Promotion We are not known fo r using a variety of advertising on television, such is the side for competitor McDonalds. We choose not to spend large amounts of money on advertising because our loyal customer base is so strong and has so rapidly grown over the years that we feel our brand is well established without enormous advertising campaigns.Since we are introducing a new product that has never been on the menu before, we will strengthen the quantity of advertising so that consumers will be aware of its existence. As always, in-store market efforts will be effective for visiting consumers, and as always, their positive viva-voce is a great promotion tool. We will use sales promotion tools to create awareness and a buzz about our Signature FrozenYogurt. We will use coupons, samples, and deals. We will use the coupons to give the consumers a discount this will beset demand, and also allowus to directly track sales.This would be active only during our initial campaign for the ad to spread awareness and cre ate an incentive to purchase the newest addition to our menu. The initial coupons will consist of a half off for any Signature Frozen Yogurt. This will establish a customer base, word of mouth, and reduce the risk of our consumer in trying to product. We will use samples to encourage trial, andoffer direct involvement. This method of sales promotion will also create an opportunity to attract consumers, get them to try and enjoy the new product, and if they enjoy the production will create positive word of mouth.This will be standard for the first week after the launch of the product at all Panera Bread stores located in New York and California, and then will cease immediately. This will flood consumers who attend the store regularly with the product, hopefully creating word of mouth and another reason for them to keep orgasm back to Panera Bread. We will also create deals, for example, buy a sandwich and get a free signature frozen yogurt with your sandwich. This will encourage tr ial and reduce customer risk. A deal like this will only be implemented in the first two weeks after the launch of the product.Personal Selling There will not be any personal selling undeniable for this product, but we will push at the registers for our special sales promotions and educate the customer on the qualities of the Signature Frozen Yogurt if needed, hoping that this will promote the trial and purchase of signature frozen yogurts. Direct and Online Marketing Most of our direct selling will be done through the internet. Telephone, mail, infomercials, and catalogs as well as other non-internet based marketing did not seem like it would be appropriate or effective.Through internet based direct marketing we can use email to inform our target consumer of our new product. We can also use email to establish our promotional sweepstakes for Signature Frozen Yogurt. Budget Our current market consists of 7, 927, 516 individuals between the ages of 19-35 years of age currently resid ing in California and New York. Assuming that 25% of these individuals frequent Panera Bread and 30% purchase the Signature Frozen Yogurt , the introduction of this product in the market will affect sales in the following manner * * 2010* * * * 2011* * * 2012*Return on Investment (ROI) $111,701/$685,916=0. 16 Payback purpose (without taking in consideration variable present value) $685,916/111,701=6. 14 years Break Even Analysis In order to break even, our company would have to sell 152,765 units of Signature Frozen Yogurt, averagely price at $4. 49 per unit. Communications Budget Advertising will take 2. 6% of annual sales. Therefore, the advertising expense to implement the project will use approximately 40% of the overall communication budget and will be distributed as follows Magazine/ Newspaper write off $1918Internet/ Search Engine Expense $1918 TV Commercials Expense $5,753 Outdoor Commercial Expense $1918 Total Communication Budget $11,506 $1,106,295x. 026=$28,764 for the year of 2010 and a forecasted value of $1,194,799x. 026=$31065 for the year of 2011. Implementation Our company has great proficiency in developing, testing, and launching new products. This can be credited to our goal of continuously creating new products to satisfy changing consumer tastes, as well as to reposition ourselves, all the while getting our customers activated about new and improved products for their enjoyment.Our new or reinvented products are introduced on a periodic or seasonal basis, and we call them Celebrations. The most important part of our growth strategy is to carefully evaluate these product launches. For the Signature Frozen Yogurt, we spent our best efforts developing our marketing strategy based on what we believe and know about our consumers preferences and what they value. Our product has been chosen our price has been decided our places have been selected and our promotions are ready to be released. The next tone of voice is to launch our new product .We will be sending out the press release for our latest Celebration, the Signature Frozen Yogurt, on April 18, 2010. On this date, we will begin executing our various promotional tools as previously discussed, including our product commercial, print ads, and online media outlets, such as Twitter and Facebook, among popular search engines. We will launch the Signature Frozen Yogurt on May 10, 2010. utilize test marketing, our company will be launching the product in stipulate regions. We choose not to launch new products nationwide because it is a very costly decision that cannot guarantee exceptional returns.The regions chosen for this particular mini-launch are New York and California. Our company establishments, as well as franchise establishments, will be adding the Signature Frozen Yogurt to their menus for a specified time period. We have chosen these regions because they are welcoming in a newly revamped, ultra-healthy frozen yogurt market, currently consisting of smaller in dependent firms. This provides our company with a unique opportunity to take advantage of. Based on various results in a three-month period from the mini-launch, we will then decide whether or not to launch the product nationwide.Customer reactions from regional launches will verify if the marketing plan and strategy chosen for this product were the best choices. Consumers will be questioned and surveyed regarding the new products accordance and level of quality, in comparison to our current standards. If customers do not react well, the product will not be launched on May 10, 2010 as according to plan. Instead, the marketing team will revise the marketing mix and strategy, as well as refocus on determining exactly what consumer need they were trying to satisfy.Assuming the mini-product launch is a success, the company will introduce the product nationally. Launches will be put into effect on either a periodic or seasonal rotation, a choice made while keeping in mind the time frame at hand. Competitors, namely fast food firms such as McDonalds and Wendys, have of late begun to alter their menus in an attempt to fulfill consumer demand for healthier eating options, therefore, our Signature Frozen Yogurt comes at a possibly barbarian time, as competing firms are stepping up to participate in societys healthy-eating trend.Fortunately, we have a sustainable competitive edge because of our long-standing image of a business serving nutritious, quality food, an image that no other firm has in the fast food segment of the restaurant industry. We also maintain our competitive advantages because of our position in a niche market known as quick-casual and bakery cafe. This niche protects our company from competitors actions regarding menu changes, as well as new product developments, although the recent economic time out in the United States has severely impacted the restaurant industry, mainly because consumers immediately decrease their restaurant outings.For us, o ur loyal customers have helped the firm verify the strength of their brand and image, even in these tough economic times. We have chosen to not change or lower menu prices because of the recession, instead charge on further improving the quality of what is offered. As a result of this initiative, it is harder for consumers to completely give up healthier quality food in this economy, especially when it is provided in such a convenient and quick manner. We employ a growth strategy by continuously reinventing the menu, completed through rotations of new and old products, followed by careful evaluation of their performance.Such products are introduced on a regular periodic basis, or on a seasonal basis. It is the hope of the company that the new Signature Frozen Yogurt will find a place on the menu indefinitely. As our brand is already well established, the company will work to increase popularity for the frozen yogurt product. This will be achieved through prominent in-store promotio ns and sample testing. Advertisements will range from television commercials, to print ads in magazines and newspapers to outdoor advertising.We get hold of to remain in the evoked mindsets of our loyal customers whenever they think about where they will go for a healthy, guilt-free dessert. No matter what product is introduced and how it performs, our main focus will continue to remain on our employees, channel members, society at large, and most of all, our customers. We strive to provide a fully satisfactory experience each and every time a customer enters a Panera Bread establishment. We offer more than just food we seek to offer a valuable way to spend time, which is especially precious to each individual customer. Evaluation and ControlOurimplementation approach will have our company management on various results from the test marketing stage. For the launch of the Signature Frozen Yogurt, we have chosen to conduct the first performance evaluation after the products first th ree months on the regional menus. Customer reactions from these launches will help us verify whether or not the marketing strategy chosen for the Signature Frozen Yogurt were the best and most efficient choices. Consumers will be questioned and surveyed regarding the new products consistency and level of quality, in regards to other products and standards.We then combine these results and information with past sales of comparable products, as well as the projected expectations of the new product. The company then will decide if the product remains on the menu or is taken off. There are two obvious situations that can result from a new product launch to put it simply, consumers will either accept the product, or consumers will reject the product. If our customers do not react positively to the frozen yogurt, the product will not be launched nationally just yet.The product will be take away from all establishments it was featured in and then the company has two possible plans of acti on to choose from. One option in this scenario would involve having our marketing team immediately revise the marketing mix and strategy of the new product after it is pulled from the menu, as well as reassess exactly what unfulfilled consumer need they were trying to satisfy. After completing intensive revisions, a new marketing strategy is prepared and the product can be re-launched for the next round of Celebrations.A second option entails putting the product away for at least a three-month period before attempting to reconfigure a new marketing strategy. With this option, members of our marketing and development teams will have an elongate period of time to let the failed product concept settle, so team members can recoup and come back to the drawing tables with a overbold mind. From there, they will begin revising and making the necessary adjustments on the products original marketing strategy. A trine option, the most forceful one, involves scrapping the new product comple tely.This bumps in rare situations when a new product fails miserably in the launch regions, to the point where the entire cumulative sales of an individual establishment are negatively affected from the single, new product. In the anticipated case that consumers accept and then demand our Signature Frozen Yogurt, we will launch the product nationwide, in all establishments, in all regions of the country. For the first year of the new products life, we will measure its performance every three months.In the products second year of life, we will scale back evaluations to every six months. If a new product, including the Signature Frozen Yogurt, has remained on the menu for a third year, performance evaluations will be conducted after 9 months, and this evaluation will be strictly compared against its past two years of performance. In evaluating the new Signature Frozen Yogurt product, Panera Breads marketing strategy, marketing mix, media mix, and implementation plans will be continu ously reviewed and evaluated using a few different methods.Marketing metrics will be used to define the trends, dynamics, and characteristics of the frozen yogurt consumption. We will use sales and profits as a measurement tool by comparing our new products results to the financial performances of TCBYs frozen yogurt. We have chosen TCBY as a benchmark company to compare our performance to because although it specializes in only the frozen dessert industry, it is a large, established brand that has been a leader in its industry for many years.We can also compare product performance to the frozen desserts of fast food firms, such as McDonalds or Wendys, because although they are very different types of desserts, these chain restaurants have been competing in the same market for a long period of time. It will be important to factor in the differences of company size and market share of the industry when using these metric tools. The most important measurement tool for our new product will be customer satisfaction. It will be measured using in-store, online, and direct email surveys.This particular evaluation can become more in-depth if deemed necessary. After our managers gather these results, they will make necessary modifications based on why our goals for the new product were, or were not, achieved. passim the evaluation process, the current economy conditions will remain factor in actual performance of products. Finally, the managers at each individual location will conduct a portfolio analysis to ensure that if the new product is a success, a proper amount of resources will be allocated to that particular product.Product performances must be strictly controlled for multiple reasons. First, a failing product left on the menu for a time past the set period of three months may result in an unusually herculean task of turning around more than one financial lines declining profits. Second, a failing product that is strongly disliked by consumers may hurt the companys brand image, and negative word-of-mouth may be spread. Third, a failing product that is harshly criticized by the media will severely hurt the firms brand name, image, and reputation, and this would occur in a much more public fashion.Finally, for the opposite situation, an likewise successful product can result in the cannibalization of other products that we offer. In regards to the Signature Frozen Dessert, there is a possibility of the product modelling other desserts on our menu into obscurity. By preparing for future possible scenarios before the implementation process begins, we minimize the chance of having to take future strict actions, and thus, this is the importance of continuous product review, evaluation, and control.For evaluation of our new Signature Frozen Yogurt, the first product review will be conducted on disdainful 10, 2010, three months after the launch date of May 10, 2010. We will gather the financial performance results per location, including sales, costs, and profits. We will then factor in the customer feedback. Managers and marketing team members will also be focusing on evaluations of the strengths, weaknesses, customer satisfaction and acceptance of our new product. After compiling this information, the company has multiple options as to which step to take next.We can launch the frozen yogurt nationally, make improvements on the product and re-launch it in the same or different regions, or we can take the product off the menu completely. We are confident that our upcoming launch of the Signature Frozen Yogurt will be an immediate success, solidifying our entry into the frozen dessert market. Works Cited Datamonitor Industry Market Research United States Fast Food. Business & Company Resource Center. DatamonitorMarket Definition, 15 Aug. 2007. Web. 25 Oct. 2009. http//iiiprxy. library. miami. edu2309/servlet/BCRC? rsn=unknown&rcd=naics&locID=miami_richter&brv=722211&srchtp=ind&ids=restaurant&c=2&iType=naics&mode=i &ste=87&tbst=tsIS&cind=722211+-+Limited-Service+Restaurants&tab=2048&docNum=A169919235&bConts=2306. Jargon, Julie. Wall Street Journal Slicing the Bread but Not the Prices. Panera. com. Panera Bread, 19 Aug. 2009. Web. 12 Oct. 2009. Minkin, Tracy, and Brittani Renaud. Americas Top 10 wellnessiest Fast Food Restaurants. Health. com. Health magazine, 15 July 2009. Web. 21 Oct. 2009. . Panera Bread Co. (NMS PNRA), Property . Mergent Online.

Labels

Alex George-Hampton Hour 3 Labels Some argue that labels are faultfinding to language and communication. Labeling is describing someone or something in a short vocalize or word. Labels can be used to represent good things, and inspection and repair characterize people and things. All languages use labels, because without them it would be very strong to describe certain people or things. When explaining what someone looks like its about impossible to non use labels. Short, tall, skinny, fat, longhaired, pretty, etc. are all labels. Without these types of labels we would fuddle to use exact in mannikination to describe what a person looks like, kinda of using a word or short phrase. Labels help modify our social world, by reducing the amount of processing we do when contact a new person The problem with labels is that they are based on assumptions. Labels are judgmental, and are created by opinions and beliefs. We willingly accept these labels as statements without tell of them being true.These assumptions become stereotypes, which can become put-downs. Everyone is exposed to some form of labeling and stereotypes throughout his or her life. Labels quickly lead to name-calling and verbal abuse. Stereotypes are often based on race but can also call down to intelligence, religion, age, sexual orientation, etc. Most stereotypes are intended to give glum a negative impression. Social categorization is developed from labels and stereotypes, which is a lifesize reason for prejudice attitudes.Stereotypes are so common that it is likely to not even recognize them when they occur in everyday life. There are positive stereotypes, but negative stereotypes seem far more common. . A disadvantage to labels is that they make us ignore the difference amongst individuals, causing us to believe what isnt necessarily true. Work cited http//en. wikipedia. org/wiki/Labeling_theory http//www. simplypsychology. org/katz-braly. html http//www. colorado. edu/conflict/ tran quillity/problem/stereoty. htm

Importance Of Primary Education For Childern Analysis Education Essay

Primary education is the earth-closetonical and foremost right of all child.Its handiness and proviso is non however the duty of province solely p arents and families. Primary educational exerciseivity brings consciousness among the multitudes, opens avenues for chances every bit well self-advancement and betterment and reduces chronic and inter-generational poorness. As a first measure in the creative activity of public assistance and precisely society, cosmopolitan base tuition is an absolute pre-requisite for sustainable tuition.Every individual kid that means misss every bit well(p) as manful childs should be able to finish full class of master(a) command.In order to vie with the environing universe, kids are prepared from really early childhood. every bit early as four or five sure-enough(a) ages, the kids grew up in the place, where they seek advice about how household look, and how to interact with stack in common pretence. But life and the competition a nd the whole universe, life and go by in the upcoming genius in ulterior life.General training in assorted subjects is indispensable to supply each of which is primary training for kids. Primary teaching is mandatory for pupils on life, where all the related subjects the basic information and necessary, which may include numeration, word formation and apprehension of everyday moralss, norms and criterions of cognition about.Primary instruction is normally started earlier, in some grounds, such(prenominal) as babys room categories in former(a) counties is the first measure the hirer babys room. All kids to instruction, the usage of this very petroleum and professional life around the universe, they have to cover with in ulterior life information.This is in all tell aparts, all of the plans and classs to take compulsory position and kids with linguistic communication, art, scientific discipline, maths and other(a) facets of life, particularly the basic cognition of faith, introduced mandatory instruction.Primary instruction normally displaces at ten old ages old as ordinal class pupils through their tests. Started within this period of clip, so that all pupils in the community to work as a category and how to cover with and heed the general apprehension in society. Other than this subject is the most of bit facet is snatchary in these initial experiences to beef up vocational instruction in the former watercourse.Yet basic instruction in hapless states like Pakistan is in crisis.67 % of kids ( cured between6-10 ) go to culturedisedise ( 72 % male and 62 % female )57 % literacy respect ( 69 % male and 45 % female )Thousands of unused trained instructors are require today to supply childern with a nice instructionThere are so many grounds for kids to lose school, but poorness is the foreman 1. Parents substructure non afford school fees, uniforms and books sum.Most of communities may non hold sufficient resources to crop a school.In m ost of rural countries, schools are at gigantic distances which make kids to avoid them and particularly it makes impossible for misss.The account for misss exclusion is nt simple. In different cultural values boys get precedence when it comes to instruction. Girls are unplowed place to assist with child care and family working.They do non bask the alike freedom of motion as male childs.It is of substance for the Government of Pakistan to do excess endeavor by running more plans and educational prioritized policies to obtain millenary Educational Development Goals set under the declaration gestural in 2000.This subject is chosen to pull attending of every psyche to endeavor together for the development of simple instruction which can be guided by the analytical model provided in cl channeliseing the Millennium-Development-Goals.The survey lead enable us to happen come to of different factors set uping the achievement of Millennium-Development-Goals for instruction. It any ways includes plans and policies used to fulfill the spreads and achieve maximal achievement of ends. To reason, it ordain foreground the jobs associating to this issue and giving solutions to them.1.2 enormousness of research rubricThe end of accomplishing cosmopolitan primary instruction is particularly of import because educational advancement has been noted as a cardinal facet to overall sparing growing ( Gupta et. al. , 2002 ) . To mensurate advancement towards this end, the United Nations has chosen three indexs of primary cosmopolitan instruction public Literacy, Universal Primary Enrollment and Universal Primary Education Completion. Additionally, the United Nations has called for sex activity Parity, or the equal delegacy of males and females, in primary instruction as a portion of a separate end meant to advance gender equality and empower bragging(a) females. As the deadline for finishing the MDGs has been set for 2015, developing states must set up the most effi cient ways to accomplish these ends with the limited resources available.The primary aim of this subject is to reexamine the extent to which-and how-educational developments are reflected in national MDGs-based development schemes and policies in Pakistan, in order to place critical spreads and challenges, and to see what can be learned from these experiences to do betterments in accomplishing ends.The subject, hence, is intended for usage by development of educational bafflements, and special(prenominal)ally by policymakers, national human rights establishments, civil society organisations, and United Nations financess, plans and bureaus working to incorporate educational rights into national and foreign attempts to accomplish the Millennium-Development-Goals ( MDGs ) .1.3 Brief reappraisal of position of instruction in Pakistan since its lineageSince the birth of Pakistan, in last 63 old ages different complete paperss and policies at national degree on restructuring and bett erment of instruction governing body were produced in different old ages 1959, 1972, 1979 and 1992. Yet, the limited economic resources, hapless scope of instruction precedences, unequal committedness, and improper execution of Torahs and deficiency of response from the people neer allowed the coveted transmutation to take topographic point.In 1998, the so authorities, made an understanding to this basic duty, by denoting the policy on twenty-seventh March 1998. The National Education Policy 1998 was formulated to transform the Pakistani state into an educated, cultured, integrated, cohesive entity that can vie and stand up to rising challenges. The two of the chief aims that were set under this policy were to universalise primary instruction for the kids, young person and grownups by the twelvemonth 2010 through non-formal endeavour and to achieve cosmopolitan literacy rate.In September 2000, at the United Nations HQ in New York City, merely later on two and half old ages of n ational instruction policy for Pakistan was devised, 189 states from across the universe signed the Millennium Declaration to accomplish minimal criterion of quality of life. Pakistan was excessively ane of them. Eight Millennium-Development-Goals were agreed to accomplish the aims of the Declaration by 2015 and get down(p) a new epoch of peace and equality. The first specific end set under MDGs was to cut down utmost poorness and hungriness, second was to accomplish cosmopolitan primary instruction, 3rd to advance gender justice and empower adult females, 4th to cut down kid mortality, fifth to better maternal wellness, sixth to battle HIV/AIDS malaria and other diseases, seventh to pledge environmental sustainability and eight to develop a sublunary partnership for development.Primary educational development is the 2nd end to accomplish after eliminating hungriness and poorness.To put the universe on a new class of patterned advance, rich and hapless state, old and new, had signed a declaration. The human race had neer done much corporate attempt and possible to make good earlier in history.Declarations can be signed but merely as easy forgotten. In todays life of internationalistic political relations due to nomadic economic and societal unstability, precedences change fast and committednesss are delayed. As a state, it is our duty to glisten in together and to contend against this planetary war. It can be our coevals that eliminates illiteracy and make a universe for every adult male. It can be our coevals who can supply a way of achiever and bright hereafter for the following coevalss.Governments are answerable to the people they govern and it s those people, you and me, who have the ability to do certain they keep their committednesss. So far the current rate of advancement for Millennium development ends to be fulfilled by 2015 is difficult.If we want to, we can do a variation by fall ining with each other to do our voice count. Our balloti ng counts and so does our voice. So Lashkar-e-Taiba s do our difference to the state today and do illiteracy history.These are the several grounds which blank out the movement of MDGs for instruction will be focused but other of import variables will non be ignored. All these elements have been identified in this research paper and are given in item.Though Pakistan has run through a political convulsion every bit good as natural catastrophe like temblors of 2004-5 and inundations of 2009 has atrocious and atrocious after effects on the economic system every bit good as societal substructure of Pakistan. Yet we as a state should non give up and go on to our best to accomplish these MDGs.1.4 Importance of subject for Academic governmentsThe research paper has its graduated table and importance. It has a really broad range and its graduated table of importance is besides huge. The subject has its importance globally as this job is non the job of one state but it is a planetary issue and has a planetary position. A batch of work has been done in this respects but still there is a demand to trap indicate the jobs until no proper action is being taken.This research investigates the accomplishment for educational MDGs in Pakistan, placing the jobs, issues and hinderances in non accomplishing the coveted ends and proposing some recommendations to accomplish the targeted ends.This paper, hence, is intended for usage by development of educational governments, and specifically by policymakers, national human rights establishments, civil society organisations, and United Nations financess, plans and bureaus working to incorporate educational rights into national and international attempts to accomplish the Millennium-Development-Goals ( MDGs ) .Ministry of instruction has gained importance and is playing a really breeding and ruling work in the society. Students and instructors are making research on such subjects it will assist them understand good the job.1.5 Cardin al DefinitionsThe definitions of of import nomenclatures or words are as followFootingsGlossary/Operational DefinitionEducationThe act or procedure of educating the consequence of educating, as determined by the cognition accomplishment, or subject of character, acquired besides, the act or procedure of preparation by a prescribed or customary class of survey or subject.( www.brainyquote.com/words/ed/education158399.html )Primary instructionIt is most frequently referred to as simple instruction, which is normally composed of classs one through six. The chief intent of primary instruction is to give kids a strong foundation in the rudimentss of a general course of study, with an accent on reading and math.( www.ehow.com Education K-12 K-12 Basics )1.6 shoot aimThis survey attempts to reexamine and probe the state s specific policies, plans, bing commissariats and schemes which have been adopted to accomplish the millenary development end to guarantee that by2015 every individ ual male child and miss will be able to finish full class of primary schooling. Furthermore, the survey besides suggests some recommendations and looks at the different factors that have an touch in accomplishment of these ends.To analyze the impact of the Net primary registration ratio ( % ) on literacy rate spread.To analyze the impact of the completion / endurance rate socio-economic class 1 to 5 ( % ) on literacy rate spread.To analyze the impact of the GPI ( Gender para index ) on literacy rate spread.To analyze the consequence of the reality outgo as % of gross domestic product on instruction on literacy rate spread.To analyze the impact of the Pupil-teacher ratio on literacy rate spread.To analyze the proposition that Poverty rate has significant/insignificant impact on literacy rate spread.To analyze the impact of Non formal instruction ( deeni madrasas ) on literacy rate spread.To analyze the insignificant/significant impact of population aged ( 0-14 ) ( % of entire ) on literacy rate spread.To analyze the proposition that primary instruction instructors ( % of females ) has a significant/insignificant impact on literacy rate spread.To analyze the impact of low weight babes on literacy rate spread.To analyze the impact of figure of primary schools on literacy rate spread.

Course notes Operations management

A lot of things we do, activities such as analyzing, does not lend value. Inventory Is a big non-value added activity, If you have two Items (toasters) where one has been at that place for long and the other Is fairly new. As a customer you deficiency the new one. As a manager for the store, the old one be more because you have to store it. Exercise What is the input, what is the transformation and finally the siding? Accountants the transformation Is they are doing audits, financial statements etc.The infix Is raw data and the fruit is audited financial statements. Telecommunication companies the transformation Is transmission of data, the Input is data and the end product is data as well. System example Restaurant Objectives make bills essentially, fast food or exclusive? Elements tables, servers, waiters, wine experts, chefs etc. Input customers Transformation you feed the customers In an environment they find agreeable. Output slaked customers Feedback Are we making mone y? They also use Customer cheer services.Restaurant Political, Legal permits, alcohol permits, hourly wages, is tips Included? Economical Price of food, damage of dollar. Social what persona of food people eat. Technological systems to communicate with the kitchen, monastic order or reservations through internet. Ecological recycling. Example strategic, tactical and operational decisions. Strategic what type of cuisine? The limit, how many tables for which demand? Tactical decision what type of employees should I recruit? Operational decisions

Stages through developmental psychology

The Life of Juan Leonardo from Birth through with(predicate) Adolescence Diver University John Smith This report is based on the teenager life of Juan Leonardo, who is 17 days old and a senior in High School. I interviewed Jeans m new(prenominal) female horse Leonardo. She weighs around 150 lbs and she is 55 inches t in each(prenominal). She has the qualification to obtain and apply va allowy are that she is loyal, she is devoted, she had an affectionate family upbringing, aspiring, ambitious and she has ever so been highly motivated. She does what she can to better her family life.She is extroverted and she enjoys fond interactions and tends to be enthusiastic, verbal, assertive, and active. She told me that she enjoys coarse social gatherings, such as parties and cooking large meals for her family and friends. She is a nurturer and a caregiver. Her weaknesses are that Maria is very talkative and not a candid listener at times. She has no history of some(prenominal) med ical issues in her family. Maria believes that the best thing in life is family and that is what she values most. on the whole through her pregnancy she had no issue with her health. She talks bout the first symptoms which include headaches, nausea and lower backaches.In the first three months of her pregnancy, Maria say she slept more(prenominal) often, but it was a restless sleep. She mat up sleepier during the day and was having more difficulty sleeping at night than before she was pregnant. She knew that she needed to feed in healthy for her and her son, so she made sure that she increased her intake of protein, folic acid, branding iron and calories. She was twenty six years old when she got pregnant with Juan. Maria felt that she was very active while pregnant with Juan cause she already had twain other young pip-squeakren and she was always running around later them.She didnt reek or drink alcohol during any of her pregnancies. She did have a fold of prenatal care from her doctor and neer missed any appointments. Juan cut down in the 95th percentile at 36 months on the egress chart. He was extremely b recompense and he had the abilities to learn very fast. Maria said Juan did everything a little faster than an ordinary child. His cognitive abilities with repositing and problem solving were above average and Maria felt he was always learning to do wings by himself. He exhibited the Piglets higher rank thinking and operational thinking.Even though during his seniority comprise he had restrain knowledge of the world, he still was more advanced than others is age. During his operational peak he started reading and he definitely exceeded the expected milestones. During his first point in time of the Erosions psychosocial stage, Juan was very nurtured by his set about Maria so he gained a lot of trust in her and he had a very true(p) attachment. Juan wanted to do everything by himself, give care using the toilet by myself and brushing h is teeth during the second stage. Juan became more active during the third stage always rough housing with his brothers.Maria was very involved in Jeans preschool activities. She volunteered to get in in and help out during all the class parties and events. Maria helped Juan project his feelings, good and bad, and he was shaped to behave almost Just same the image of Maria herself. Juan showed a lot of empathy for others and was a very winsome child. Because Juan was the youngest of three he always had to share with his brothers. He as very attached to his mother, never wanting to leave her side. Maria said that Juan had lot of memories growing up.They took many vacations to the ocean and camping as a family. He was always acting more than his age, very active, and love outdoor activities like soccer and swimming. Juan had a rapid growth in height in the midst of ages 9. 5 and 14. 5, peaking at around age 13. His motor skills begin to divulge earlier, which helps explain why he always seem happy drawing, coloring, characterization and cutting things out of paper and she was often more satisfied posing still s he is somewhat stalks. During elementary school years Juan was very advanced in doing his schoolwork.He was very physically fit as a child and he loved playing sport with other children. Though out the processes of cognitive development he was able to ascertain problem solving, and decision-making, from childhood through to adolescence. He never escapeed ideas or an stamp and he was always learning from others. Jeans father was not around after he was born so he was raised solely by his mother. They had a very close relationship and while she was very feel for Maria was also very strict. She would punish her sons with timeouts and if necessary she would spank them.The lack of his father did not have any negative effects on Jeans development. Instead, Maria believes this made Juan want to be a better man for his mother and his brothers. Juan ha d a large circle of friends. He was never the symbol to stay inside playing video games or watching television. Juan loved to be outdoors and was very active, He loved soccer in basketball later in his adolescence and was very skilled at all physical activities he participated in, Jeans older brothers spoke tit him about intimate maturation and puberty.He developed normally and did not go through any negative effects because of this. He did not struggle with his weight because he and his brothers were so active. He was generally happy going through all the different stages in life. Maria believes in teaching a child to feels good about themselves and not to think about what others are saying. His social and emotional needs did not interfere with his way of thinking because he was always given the chance to express his feelings and thoughts with his family.Juan said that he was ravage of his social status and he felt the need to behave in a way that maintains his positive image. An y behavior that may be socially unacceptable to his peers, elders, or mother was not acceptable. He was never into drugs or drinking. Juan always wanted to keep his nose clean and misrepresent Maria proud. As he was going through the four identity operator stage, he was most worried about his self-identity. Without a father Juan sometimes struggled making decisions that would prove he was a good young man.He questioned what was right and wrong sometimes, but he always looked to his other and thought if she would O.K. or not. Jeans self-esteem and values were very high, he never let any factors affects his life negatively. Juan is an honorable and respectful young man who has a bright future ahead of him. His amazing mother, Maria did a worthy Job raising him as a single mother and she is doing everything in her power to raise Juan in the right way. He is respectful and fountainhead behaved from what I learned as I was interviewing Juan and Maria. I know Juan makes his mother ver y proud.

Marketing planning Essay

Main characteristics of securities industrying point constitutionThe merchandise is a charge and customer happiness dodging which is foc utilize on the customer satisfaction and it is as well as involved in conglome arrangefunctions like advertisement, promotion, change wares and serve of the strain, fruit planning, and product ripening, mart research and market digest. According to Keller, (2009) trade washstand be trammel forth as the selling hind end be described as the management process which is responsible for realisation, anticipation and satisfaction of customers of the plaque for emergence meliorate profitability of the channel.According to the Philip (2009) the selling evoke be described as the process of managing profitable customer human relation mail by means of retaining retain active customers of the organization and attracting new customers through and through machinateing value for the customers and satisfying their postulate through developing products and services needed by them. Types of organizationsAccording to trade point of view there argon dickens fictitious characters of the organizations, market orient and product orient organizations (B&C, 2010). Product Oriented organizations The focus of the product oriented governing bodys is on the schooling of product and selling these products through the several(predicate) access codees of marketing. Characteristics of marketing oriented geological formation the market oriented companies ar focused towards the satisfaction of needs and demands of the customers through analysing customer needs and consequently developing products and services to satisfy these needs.The customer needs ar identified by these organizations and then(prenominal) the resources ar allocated to meet these needs (Mangold, Faulds, 2009). The market oriented companies strike quartette important features or characteristics which are given below, Shared Values the custome rs are always kept as priority by these types of the organizations and the value is shared stunned with customers by providing them tonus products and services. Organizational Structure the flat type of organizational structure is develop and preferred by these companies as compared to the traditional stock structures.The clear vision is create and turn overd by these organizations for motivation of stakeholders including customers. Strategy the boilersuit line of descent system forms the basis of the marketing strategies and planning of the market oriented companies. The basic goal of the market strategies is to achieve the overall headache goals and objectives of the organization. The more than flexible strategies are developed by these organizations to respond to changing championship environment (Mangold, Faulds, 2009). StakeholdersThe images and values are ex qualifyd by the organization with several(predicate) stakeholders of the organization to develop relationsh ip with the pedigree. From the analysis given it tin house be concluded that Ikea is a market oriented ships company as it has integrate the core characteristics of the market oriented companies (Menon, 2008). Explain the various elements of the marketing creation with reference to the Ikeas marketing activities. The Ikea has implemented various elements and the concepts which can be analysed as 5 Cs and 4 Ps of the marketing and they are given as below, 5 Cs of marketCompany the company described as the vision, mission, purpose and core values of the company which motivates stakeholders of the telephone line (Menon, 2008). Customer the customers are segmented into profitable components of the business. Collaborators These are the stakeholders of the company who overwhelm investors, employees, customers, competitors, community and Government. Competitors This includes analysis of the core competitors of the business, their market position, strengths and weaknesses.Context Context refers to the analysis of the present and future prospects of the organization in the long turn and this is analysed through the internal and outside business environment of the organization. 4Ps of marketing areThe quaternion Ps of the marketing are essential and basic element for the culture of effectual marketing strategies of the business and these can be described as below, Product the product is the victimization of the product or services ground on the customer needs developed to satisfy needs of the customers (Menon, 2008). procession this include determination of how the product will be marketed and enkindled to gain great market share and growth, through various promotional techniques like TV ads, online marketing or sales promotion ( sweetman, 2002). Price hotshot of the of the essence(p) elements of the marketing is the determination of price on which the product will be offered to customers. Place The place is the identification and planning how the product will be placed in the market, through physical stores or the other elements. reveal and critically assess the benefits and costs of marketing approach for Ikea.The marketing approach adopted by the Ikea has different benefits for the business. Ikea has successfullydeveloped business of the organization in UK and Europe and segmented the business of the organization to the office and floor furniture users. The business has developed the marketing strategies to develop and promote business products of the organization for satisfying customer needs through delivering quality products to the customers.The business has developed strategies for telling customer care as a break open of the marketing strategies which is the part of benefits of marketing approach. The long term relations with the customers are developed by the business through in force(p) customer relationship and developing trust in products of the organization. the costs of the ineffective marketing can lead to the failure of the product being offered or little effective response from the customers (Newman, 2002). Task 1.2A) Identify and explain big and little environmental factors which influence marketing decisions of Ikea The business strategies of Ikea are affected by the various internal and external factors of the organization. These factors can be described as the macro-environmental factors and micro-environmental factors. The micro environmental factors of the Ikea are described as below, Micro-environmental Factors these factors include various factors which view direct furbish up on the business strategies of the Ikea and it also jar on the business planning and strategies.The Micro factors impacting the Ikea are given below, Customers the survival of the Ikea is base on the identification and meeting needs, wants and providing the benefits of their customers. the failure to meet the needs of the customers can lead to the failure of the business as the satisfied custom ers are close important for the business (Newman, 2002). Employees the employees are considered as the most important assets of the business and the satisfaction and increment of effective workforce of the business is the most important element for the successful business.Suppliers the increase in the prices of newfangled material and change in the quality of the raw material has direct impact on the marketing mix of the business. The good relationship with the suppliers helps business to develop effective quality of the products offered by Ikea. Shareholders the expectations and relationship of stakeholders of the business has positive and negative impacts on the strategies of the business.Media the innovations and changes in the media can be analysedand the successful adoption of these changes and innovations can positively impact the organizational communication and marketing strategies. Competitors the name of the game in marketing is differentiation. The business can be succ essful through developing competitive advantage as compared to its competitors through developing core competencies of the business. Macro-environmental FactorsThe macro environmental factors are which are beyond the control of the Ikea and these can be opportunities of threats to the business strategies of Ikea. in that location are following macro-environmental factors effecting marketing and business strategies of the Ikea and these can be analysed through PESTEL analysis Political factors the political factors include the rules and regulations of the UK government, which can be minimum wage, or the interest rate regulations. economical factors Economic factors include the inflation rates, or the interest rates which can impact the consumption parents of the customers effecting sales of the organization. kind the UK is highly diversified with the multilingual and multinational people from all over the world. The trends in the kind preferences of the customers can impact the b usiness strategies of Ikea. Technology there are various technological implementations in the market and these are more frequent in the UK market. B) With your understanding of the number on Segmentation, propose segmentation criteria that the organisation can use for two products in different markets.The market segmentation is one of the basic elements for the development of the products of the business in the market and the segmentation refer to the identification of the customers with the interchangeable needs and preferences based on the analysis of the customer needs and get demeanours. The aim of the segmentation is to develop the groups with the same needs and purchase behaviours. For compositors case the sofa set for the foundation users and the business users will be demanded with different needs for the same product for the different market segments.The needs of the home users will be different as compared to the business users and this will also impact the buying b ehaviours if the customers as well. C) Sketch out those factors that influence the extract of targeting schema by the organisation with reference to the financial capability of sponsors Targeting strategyThe targeting strategy is based on the analysis of the target groups based on the market segmentation and then the process and approaches of targeting potential customer segments is developed by the organization to develop market share of the product to be launched by business. The targeting strategy of the Ikea involve various travel which include the development and identification of the effective segment market, choosing appropriate segment for the product and then analysing the product to be offered in a particular market segment.The Ikea has developed the target marketing strategy for developing and offering various products for the different segments instead of the generic marketing. Importance of financial capability of SponsorOne of the important factors poignant the bus iness is the financial capability of the sponsor. The finances are the lifeblood of the business and for all business and marketing strategies the financial resources are considered as the important element to remain competitive in the business.for the success of the business good target market strategy and the financial sponsor ship is essential as these play as the backbone of the business to be more competitive in dynamic changing business environment. D) How does buyers behaviour affects marketing activities in two different buying situations putting into amity The behaviour of the customers towards the product refer to the process of selecting, purchasing and consuming the product by the customers to attain satisfaction. And analysis of these abhors is essential for the business to develop effective strategies and products.There are various factors affecting the buying behaviours of the customers and these can be explained as given below, Cultural factors the most important el ements of the customer buying behaviour is the cultural factors as the buying behaviour of the customers is highly conventional by the culture of the customers.For example the McDonald was failed in India when they introduced beef burger and the organization set about huge losses. neighborly Factors the accessible factors contain the reference groups like the role, view and family. Personal factors the personal factors include the analysis of the age, occupation, income take aims, life styles and the economic placement of the customers. Psychological factor these are also very important factors affecting the buying behaviours of the customers.These factors affect the buying behaviours of the customers ofthe Ikea in different ways which can be in favour of the business and these can go against the organization. the change magnitude income and life standard of the customers may lead to increased sales level of the products of the organization same the families will be buying m ore products of the business as compared to the single. Task 1.3 A) Describe how products are developed By IkeaThere are different steps are involved in the product development strategy of the Ikea for the product development in the market to attain sustainable growth in the business. There are following steps performed by Ikea for the effective product development by the organization, Idea multiplication the product development strategy if Ikea starts with the inclination generation in which the composition regarding the new product is developed and shared, these ideas can be internal or the external.The internal ideas are the innovation by the organization while the external ideas can include the development of product as a vector sum of competitors idea. Idea screening the next step is idea screening which includes the analysis of the market acceptability, impact on satisfaction of the customers, analysis of the demand of the customers and then the laudation of the idea base d on the rate of success of the given idea.Concept development and scrutiny after approval of the idea in screening the next step is to execute the idea into concept and the feasibility of product development is identified in this section, which through the analysis of the skills, abilities and sources required developing the required product. Concept development and Testing the next step is the execution of the idea into product and then the features and quality of the product is tested and analysed.The target markets and customers are identified for the given product. Marketing after development of the product the next important step is to communicate the product in market through using different marketing strategies and marketing tools and techniques. This is analysed through the test marketing. Commercialization the final step is the commercialisation of the developed product to attain sustainable growth and success for the Ikea. B) statistical scattering ManagementThe distr ibution management refer to the process involved from the attainingraw material to the selling and delivering product to customers. The distribution includes the packaging, inventory, supply chain and logistics. The distribution strategies involve how the product will be developed and distributed to the end users in a more efficient way.There are two mediums used by the organizations for the distribution of the products and services of the organization to the final consumer, which include interlocutor and retailers. The Ikea is distributing its products by using wholesale medium of distribution. Wholesale market involves the selling goods and services of the organization direct to the buyers and for this purpose the Ikea has developed its stores in UK and Europe.This leads to the development and distribution of the product at flexible and low price. C) How are prices set to reflect an organisations objectives and marketing conditions? The pricing strategies include the identificati on of the pricing objectives, and then development of the pricing strategies based on these objectives, there are various pricing objectives of Ikea for determination of the price of products to be offered in the market, Financial ObjectivesThe financial objectives include,Profit maximizationMaximizing sales taxImproving cash flows of the businessMarketing ObjectivesIncreasing salesMaintaining and growing market shareBuilding brandD) Show an illustration of how the organisation (Ikea) integrates its promotional activities to achieve its marketing objectives. In recent years, many newspapers and telly channels lost their audience, since traditional print and broadcast media as main promotional tools take hold faced major challenges (Gurevich et al., 2009).Research by Forrester Jennings conducted in 2007 shows that audiences and attention are shifting to online channels, as 52% of Europeans are regularly online at home. Around 36% of European meshwork users watch less television, 28% have reduced their newspaper and magazine reading and 17% have decreased listening to the radio since going online (Palmer and Koenig-Lewis, 2009).Taking into consideration the above facts, we can say that the information revolution (Internet, mobile and social media) is significantly changing traditional marketing campaigns, which can be modify to those new technologies. The significance of social media is shown by a recent playing field which was pointed out that an overwhelming 88% majority of marketers are now using some form of social media to market their business1.The same study, which set out to understand how and why marketers are using social media to grow and to promote their businesses, found that Facebook, Twitter, LinkedIn, and blogs are the top four social media tools used by marketers1. Palmer and Koenig-Lewis (2009) define social media as an online applications, platforms, and media which aim to facilitate interactions, collaborations and the sharing of mean s (p.165).They further point out that the importance of social network media lays in the interaction between the consumers and the community, as well as in the facilitation of asynchronous, immediate, interactive, inexpensive communications (Ibid.). One of the major examples of social media usage by companies is capital of Seychelless Secrets Facebook page with its more than two billion followers. On this page, followers can view videos, photos, take quizzes and print coupons2. In politics, the most significant example of social media use is the United disk operating systems presidential election in 2008.The Barack Obama campaign used such online promotional tools as Facebook, YouTube, Twitter and others3. For the past two years, Facebook has overwhelmingly been pro-Obama virtual territory. Some have attributed Obamas victory to a Facebook effect3. The Ikea has used the social media strategy for the integration of the marketing strategies with the product orientation and the prom otional strategies of the business. Task 2 A) Attempt a suggestion of marketing mixes for two dissimilar segments in consumer markets.For the specialised market entry the company offering products in the consumer markets should develop and focus on the market segmentation and it should develop market segment. The marketing mix is developed by the business after the market segments for the development of the effective market share of the business.For example, a new brand in soft drink Nix Cola can be launched in specific consumer market like 99p or pound land as a established retailer. Once it gets success then it can be launch in different segments and restaurant and coffee shop. It would benefit the organisation from huge marketing costs andwill enhance its brand cleverness in the market. C) Critically explain how and why international marketing differs from interior(prenominal) marketing with reference to Ikea International marketing involves the satisfying the needs and demands of the globose customers.Organisations should consider the values, customs, languages and currencies before doing the international marketing. For example advertising in Nepal and chinaware should use in local languages. The potential market size, degree and type of competition, price, promotional differences, product differences as well as barriers to trade have to be analysed alongside the cost-effectiveness of various types of transport.But for the domestic marketing organisation should consider for the local factors and local needs and demands of the buyer. 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